Days of cold calls in marketing domains are numbered. How many times do we respond positive to a cold call when the person on other side does not know us at all? Outbound lead generation is not an easy task. I have seen people performing exceptionally well when message is clear, some degree of intent is there on the other side. Question is – How do we know the intent on other side.
We (OceanFrogs) took data science approach to solve the problem. Wait a minute? What is the problem? It is not easy to identify who to send an email or a phone call and try to start a useful conversation. There are three questions to answer?