Days of cold calls in marketing domains are numbered. How many times do we respond positive to a cold call when the person on other side does not know us at all? Outbound lead generation is not an easy task. … Read more..
There are two problems that Industry still wants to solve efficiently.
1. Are you engaging (with) the right buyer ? In other words, Is buyer engaged in solving the problem that you want to solve ? How do we answer … Read more..
Job of a marketing professional is not easy these days. There is significant activity and noise on all marketing channels. It is not easy to be visible anymore. Is it due to marketing automation?
It is true that marketing automation … Read more..