Days of cold calls in marketing domains are numbered. How many times do we respond positive to a cold call when the person on other side does not know us at all? Outbound lead generation is not an easy task. … Read more..
Job of a marketing professional is not easy these days. There is significant activity and noise on all marketing channels. It is not easy to be visible anymore. Is it due to marketing automation?
It is true that marketing automation … Read more..
CRM systems and sales intelligence tools have made marketing automation field quite competitive in last few years. Everyone has a campaign management tool, a subscription to the list of organizations, list of email address, and Linkedin Subscription. Use of Search … Read more..
Information is key to B2B sales and marketing folks. This is one of weapons sales and marketing depends on. Keeping an eye on prospect customers is important and it is something that every marketing professional seeks. This information is used … Read more..