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Big Data in Marketing Automation
640 335 Vinay

Days of cold calls in marketing domains are numbered. How many times do we respond positive to a cold call when the person on other side does not know us…

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Holy Grail of Marketing Automation
640 360 Vinay

There are two problems that Industry still wants to solve efficiently. 1. Are you engaging (with) the right buyer ? In other words, Is buyer engaged in solving the problem that…

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Intent Behind Analyzing Intent Data
640 387 Vinay

CRM systems and sales intelligence tools have made marketing automation field quite competitive in the last few years. Everyone has a campaign management tool, a subscription to the list of…

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