Marketing AutomationDays of cold calls in marketing domains are numbered. How many times do we respond positive to a cold call when the person on other side does not know us at all? Outbound lead generation is not an easy task. I have seen people performing exceptionally well when message is clear, some degree of intent is there on the other side. Question is – How do we know the intent on other side.

We (OceanFrogs) took data science approach to solve the problem. Wait a minute? What is the problem? It is not easy to identify who to send an email or a phone call and try to start a useful conversation. There are three questions to answer?

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CRM systems and sales intelligence tools have made marketing automation field quite competitive in last few years. Everyone has a campaign management tool, a subscription to the list of organizations, list of email address, and Linkedin Subscription. Use of Search engine optimization techniques has made sure that inbound leads are increased.

There is an increasing use of intent data by marketing teams at the same time. Intent of the potential customer is identified by various means such as webinars, news, twitter post, and linkedin postings. There are other data sources that have shown good signals on prospect’s                                                                                           behavior.

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